Pico Play, a global leader in the design and construction of world-class themed attractions, is setting new benchmarks with the opening of its innovative showroom and staging facility in the Middle East. Scheduled to debut in February 2026, this purpose-designed space is a pivotal addition to Pico Play’s rapidly expanding operations in the region. The contemporary showroom promises an immersive exhibition of props, models, and key design elements from their impressive portfolio, while the state-of-the-art staging area, outfitted with cutting-edge lighting and audiovisual technology, mirrors a professional film studio soundstage. This new facility highlights the company’s dedication to pushing creative and experiential boundaries in themed entertainment.
“Our new staging facility and showroom enable us to do what we do best: put on a great show,” says Darren McLean, Pico Play’s executive director. He emphasizes the ability of this modern facility to offer clients more than just a visual inspection, enabling them to experience attractions as their guests will—integrated with dynamic lighting, sound, and video. This emphasis on immersive client engagement redefines how attractions are envisioned, reviewed, and ultimately brought to life.
In addition to the technical prowess, the expansion underscores Pico Play’s broader commitment to regional growth and innovation. “This represents yet another step in Pico Play’s incredible growth and expansion in the Middle East region,” McLean notes, linking these developments to the ambitious Saudi Vision 2030 plan, which highlights tourism and major projects as critical economic pillars. Hadi Salahat, head of Pico Play’s Middle East operations, elaborates on the company’s strategic staffing choices, “We’ve carefully selected our team, drawing from some of the best in the region while enticing talent from overseas to continue to build on our growth and offer world-class service.” These statements reflect a blend of local expertise and global standards designed to elevate the Middle East’s themed entertainment landscape.
What makes Pico Play’s new facility particularly outstanding is its immersive storytelling potential and technological integration. By using professional lighting rigs from Holovis and advanced LED screens from Unilumen, the staging area transcends traditional showroom models. This innovation allows creators and clients to visualize and interact with attractions in real time, injecting an unprecedented level of realism into the design and planning phases. This mirrors a growing trend in themed entertainment where digital and physical elements blend seamlessly to craft richer narratives and sensory experiences. Compared to other studios still reliant on more static presentations, Pico Play’s approach offers a dynamic, theatrical quality reminiscent of high-budget movie production, which is transformative for themed attractions.
This facility anchors Pico Play’s long-term strategic vision in the Middle East, a region poised for rapid growth in immersive entertainment offerings. By building local infrastructure and fostering talent from both regional and international pools, Pico Play is not only delivering spectacular projects but also cultivating a fertile ground for innovation in themed storytelling. This initiative is part of a global pattern where studios and creators invest heavily in immersive demo environments—spaces where conceptual themes can be trialed and refined ahead of physical implementation—enhancing project accuracy and creative feedback loops.
Within the wider fulldome and immersive media landscape, Pico Play’s advancements mark a significant step toward more holistic, interactive client experiences. Such facilities support the increasing demand from planetarium venues, dome festivals, and touring domes for content and attractions that marry narrative depth with sensory engagement. By showcasing their creative and technical capabilities in a dedicated regional hub, Pico Play strengthens connections within the global immersive community and raises the bar for collaborative project development. Their recent expansion in Kuala Lumpur further illustrates their commitment to offering tailored, world-class design services that resonate across different cultural contexts.
In a time when immersive media increasingly shapes how audiences engage with storytelling—be it through fulldome films, themed attractions, or interactive exhibitions—Pico Play’s new staging and showroom facility stands as a beacon of innovation. It promises not only to enhance client collaboration and project visualization but also to influence how immersive environments are conceived and experienced across the globe. For immersive media professionals and enthusiasts alike, Pico Play’s evolution represents exciting possibilities for the future of themed entertainment and fulldome experiences.
Originally reported by Rebecca Hardy via blooloop.com on 2026-04-13 05:06:00.
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