In the rapidly evolving world of immersive storytelling and experience design, few studios have managed to uphold the delicate balance between creative vision and operational excellence as gracefully as THG Creative. This Pasadena-based independent agency, known for its themed entertainment projects, cultural institutions, and global brand collaborations, is currently navigating a pivotal chapter in its storied legacy. Emerging from the 2022 merger of The Hettema Group and Themespace, THG Creative is poised for an exciting future under the strategic leadership of Erik Neergaard, its new CEO and owner. His ascension marks not just a change in title, but a significant evolution in how the company approaches both innovation and expansion on the global stage.
Erik Neergaard’s appointment reflects a seamless continuation of the studio’s founding principles. He steps into the role with extensive experience from senior creative and advisory roles with global heavyweights such as Universal, DreamWorks, Paramount, and Nickelodeon, making him uniquely qualified to steer the company forward. As Neergaard himself notes, “THG Creative has extraordinary talent and an incredible legacy. Phil remains a creative force and a trusted partner. I’m honored to take on this role as we continue to grow, evolve, and deliver exceptional experiences for our clients around the world.” Meanwhile, Phil Hettema, whose legacy is an integral part of the company’s identity, reassures fans and collaborators alike: “These changes reflect not a departure, but a natural evolution… I’m excited to continue focusing on creative leadership while supporting Erik as he steers the business forward.”
What makes this leadership transition particularly compelling is how it embodies the studio’s core philosophy that blends storytelling prowess with operational wisdom. THG Creative’s work often involves pushing the boundaries of immersive media, artfully combining cutting-edge technology with narrative depth to craft memorable guest experiences. Such a synergy is essential in projects ranging from thematic attractions at Universal Creative and DreamWorks to culturally rich exhibitions like those at The National WWII Museum or The Children’s Museum of Manhattan. This adaptability and commitment to excellence position THG Creative not merely as a service provider but as a visionary force in the fulldome and immersive media landscapes.
The studio’s approach to experiential design showcases an acute understanding of how to create environments that captivate audiences emotionally and intellectually. Their projects demonstrate innovations in seamlessly integrating narrative elements with environmental storytelling, using audiovisual immersion to transport guests beyond the physical confines of a space. This ability to engage multiple senses invites comparison to other industry leaders who prioritize holistic guest experiences, but THG’s distinct legacy, backed by over four decades of leadership under Hettema’s guidance, sets it apart with a unique blend of artistic integrity and strategic execution.
On a broader scale, THG Creative’s impact on the fulldome community underscores its relevance and influence within immersive media globally. Their collaborations with major themed entertainment and cultural institutions reflect a profound commitment to elevating how audiences encounter stories in immersive environments—be it through permanent installations or touring exhibitions with dome theaters. The studio’s integration of creative direction with visionary design resonates well within dome festivals and planetarium venues that prioritize innovative storytelling techniques. The recent recognition of Scott Sinclair, THG’s executive director of design, as a 2025 TEA Master of Their Craft further cements the studio’s status as a cornerstone in shaping the future of immersive entertainment and education.
As THG Creative continues to expand internationally and refine its portfolio, the synergy between Hettema’s seasoned creative leadership and Neergaard’s strategic vision suggests a promising trajectory not just for the studio, but for the immersive experience industry at large. For fulldome enthusiasts and professionals, THG Creative remains a beacon of storytelling innovation and a testament to the power of collaborative creativity in transforming spaces into unforgettable journeys.
Originally reported by Rebecca Hardy via blooloop.com on 2026-02-04 05:11:00.
Read the full original article here: blooloop.com