Holovis, a trailblazer in immersive experience design, is once again making waves in the themed entertainment industry with its latest appointment of Ken Neville as project director. Based in Southern California and boasting over two decades of expertise, Neville’s arrival signals a new chapter for Holovis as it pushes the boundaries of immersive storytelling and large-scale attraction innovation worldwide. This shift comes at an exciting time for the company, poised to deepen its impact across multiple continents through ambitious, IP-driven projects that blend cutting-edge technology with rich narrative experiences.
Ken Neville’s role blends creative strategy and hands-on project delivery, emphasizing the creation of attractions that resonate deeply with audiences. “Holovis has a strong reputation for delivering technically ambitious experiences that remain grounded in the guest journey,” says Neville. His dedication to guiding experiences from concept through to reality reflects a commitment to crafting moments that forge meaningful connections with visitors, an ethos that sits at the heart of immersive entertainment today.
A proven creative leader, Neville has shaped some of the most talked-about experiences in themed entertainment—from serving as lead producer on the Thea Award-winning Fantasy Springs expansion at Tokyo DisneySea to pioneering interactive exhibitions for Meow Wolf and curating innovative experiential spaces at Netflix House Dallas. His multifaceted career equips him to shepherd complex, multi-partner attractions, with immediate priorities including key projects at Universal Studios Japan. “What excites me most is the opportunity to work closely with teams on live projects, helping guide experiences from concept through to physical reality,” Neville shares, highlighting the blend of creativity and operational savvy required to succeed in this evolving landscape.
Holovis’ approach to immersive venues emphasizes the integration of technology with storytelling, aligning closely with the expectations of modern audiences who seek not just spectacle but meaningful engagement. As Keely McClarin, vice president of global PMO at Holovis points out, “Ken brings a wealth of experience in delivering complex, high-profile attractions, along with a collaborative approach that strongly aligns with how Holovis operates.” The company’s expansion across regions, fortified by Neville’s presence on the U.S. West Coast, underscores a sophisticated global delivery model that balances innovation with consistency.
In the realm of fulldome venues, Holovis distinguishes itself through its technical ambition and storytelling prowess. While many planetariums and fulldome theaters focus heavily on educational content or astronomical projection, Holovis elevates the medium by weaving in cultural narratives and IP-driven stories that appeal to diverse audiences. Their recent launch of ApolloDomes in partnership with Landsec in the UK introduced large-scale immersive projection domes within retail environments, showcasing how this technology can cross traditional boundaries and draw in new demographics.
Architecturally, immersive domes require meticulous attention to space, seating, and projection technology to optimize visitor experience. Holovis’ venues typically employ laser projection technology capable of ultra-high resolutions, combined with spatial audio systems that envelop guests in multisensory environments. This integration supports not only spectacular visual storytelling but also a communal experience that fulfills the mission of fulldome venues to educate, inspire, and entertain.
Globally, the fulldome field is evolving rapidly, fueled by technological advances and growing interest in immersive media. Holovis’ contribution is significant—by partnering with world-class operators and IP holders, the company helps expand the scope and scale of fulldome programming, pushing beyond astronomy and science into realms of fantasy, adventure, and interactive art. This expansion allows creators to experiment with new formats and narratives, opening doors for diverse voices and underserved communities to engage with immersive experiences.
In this broader context, Ken Neville’s appointment represents more than a leadership change; it signals a strategic alignment with the future of immersive entertainment. By fostering creativity, technical excellence, and collaborative delivery, Holovis is set to reinforce the global relevance of fulldome venues as dynamic spaces for cultural exchange, education, and innovation. For planetarium directors, makers, and educators, this momentum promises fresh opportunities to harness immersive media’s full potential in crafting memorable, transformative visitor experiences.
Originally reported by Rebecca Hardy via blooloop.com on 2026-01-28 08:31:00.
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