As the live music festival landscape continues to evolve, few events capture the essence of innovation and immersive fan engagement like MDLBEAST Soundstorm 2025. Now in its sixth year, Soundstorm has rapidly grown into a landmark cultural experience, dazzling hundreds of thousands over three electrifying days. What sets this festival apart isn’t just its star-studded lineup, boasting names like Cardi B, Post Malone, and Calvin Harris, but the visionary fusion of cutting-edge technology and creative production that elevates every moment into a multisensory spectacle.
Behind this transformative experience is an extraordinary collaboration between creative production studio Visual Noise, technology powerhouse Disguise, and live event specialist PRG. Together, these industry leaders crafted a festival environment where visuals and technology harmonize across seven stages and hundreds of screens, delivering an unprecedented level of connectivity and immersion. Trevor Burk, Principal Designer at Visual Noise, encapsulated their mission: “Our overall creative brief was focused on the ability to display anything anywhere, and at a moment’s notice. Luckily with Disguise, we knew we had a solution that we could rely on to do just that, from the Big Beast stage to the smallest screen at the festival.”
The technical backbone of the event was highlighted by the redesign of the flagship Big Beast stage. PRG’s Director of Concert Touring and Live Music Events, Yvonne Donnelly Smith, shared insights into their ambitious approach: “In the past, we were limited to doing Notch effects on camera on a 16:9 canvas. This year, we took things one step further. We wanted to offer artists the flexibility to use different layouts on the stage’s LED canvas, which was made up of a mixture of 4mm, 5mm, and 8mm pixel pitch panels. With the GX 3 and GX 3+, we were confident we had the processing power to do that without hitting latency issues.” This technical leap forward was powered by Disguise’s pioneering GX 3+ server, marking Soundstorm as the first festival in the region to deploy this technology, ensuring smooth, ultra-low-latency visuals across an immense UHD 4K LED canvas.
The creative and technical synergy seen at Soundstorm 2025 underscores a broader trend toward hyper-interactivity and flexibility in presenting live performance visuals. By enabling real-time content updates and diverse screen layouts, the festival transcends traditional static displays, turning the entire site into a dynamic, interconnected visual ecosystem. This approach not only enhances artistic expression but also heightens audience engagement — from immersive stage backdrops to practical wayfinding and scheduling visuals that enhance the fan journey. Fernando Küfer, CEO of Disguise, remarked, “Events of this scale are what our Designer software and GX range were built for, and we’re excited to keep pushing these technologies further to deliver unforgettable powerhouse experiences for music fans again and again.”
In the realm of fulldome and immersive media, the integration of advanced visual technology at Soundstorm offers meaningful parallels to the evolving demands of permanent and touring dome venues. The ability to ingest multiple ultra-high-resolution feeds and orchestrate seamless content management across vast display networks mirrors challenges faced in creating immersive dome shows and experiential environments. Studios like Visual Noise exemplify how the expertise in managing interconnected and variable content in moment-to-moment live settings can translate powerfully to fulldome storytelling — where adaptability and precision are paramount.
Moreover, such large-scale festivals contribute invaluable momentum to immersive industry development by showcasing what is possible when technology, creativity, and audience-centric design fuse flawlessly on a grand scale. This exemplifies a pathway for dome venues and immersive events to embrace ever more ambitious technical setups and content strategies that heighten sensory engagement. With their rich history of collaboration and innovation, Visual Noise, Disguise, and PRG set new benchmarks, inspiring fulldome professionals to imagine beyond static projections and towards agile, multifaceted environments where every frame can be tailored for maximum impact.
In essence, MDLBEAST Soundstorm 2025 is not just a music festival; it is a beacon of what the future holds for live immersive experiences globally. By weaving together revolutionary technology and creative vision, it opens exciting possibilities for the fulldome community, proving that whether on a festival ground or within a planetarium dome, the power of integrated, dynamic visuals can redefine how audiences connect with stories, sound, and space.
Originally reported by IPM News via www.inparkmagazine.com on 2025-12-22 16:49:00.
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