At the heart of London’s vibrant architectural and exhibition scene, a technological marvel now illuminates the Building Centre, transforming its main event space into a canvas of boundless creative and professional possibilities. This transformation is powered by a trio of Christie Jazz Series 1DLP laser projectors, seamlessly stretching across a 15-meter-long, L-shaped display that captivates audiences with unparalleled clarity and brilliance. The Building Centre, renowned for its pivotal role in the architecture and design industries, showcases this cutting-edge installation as an exemplar of how innovative projection technology can redefine storytelling and engagement within a historic yet dynamic venue.
The installation’s tight eight-week turnaround reflected the intensity and precision behind this ambitious project—a collaboration involving ARC Audio Visual & IT Solutions Limited, Audio Visual Material (AVM), and Christie. Overcoming challenges posed by natural light flooding through large windows and the complexities of integrating state-of-the-art AV technologies within a busy, heritage building, the new display has quickly become a cornerstone for presentations, product launches, and immersive brand storytelling.
Reflecting on the success, Ralph Ellingham, Managing Director at ARC, shared, “From consultation to completion, the solution not only met but exceeded the client’s expectations. … We have found Christie units to be extremely reliable and competitively priced, which are two of the biggest decision factors, but when one adds their pre‑ and post‑sales support into the mix, it makes the choice of supplier an easy one.” Echoing this sentiment, Danielle Williams, Commercial Director at AVM, highlighted the collaborative spirit driving the project: “Completing such a complex upgrade within just eight weeks was no small feat, but the collaboration between AVM, Christie, and ARC ensured everything was delivered on time and to an exceptional standard.” Dr. Ben Hounsell of the Building Centre added, “We are pleased with the new technology, and proud to offer the U.K.’s only dedicated immersive screens for the built environment… our venue hire clients have been impressed with the screen’s versatility for storytelling and to showcase their brand so effectively within our centre.”
The creative impact of this installation is profound. By spanning two walls with a 90-degree corner, the display envelops the viewer, fostering an immersive experience that marries spatial design with visual storytelling. The Christie Jazz Series 4K1600-JS projectors’ powerful 16,600 lumens output ensures exceptional brightness and vivid color fidelity, even in the face of challenging daylight conditions. Such luminance is delivered through cutting-edge Texas Instruments’ 0.8” HEP DMD technology, which not only amplifies color accuracy and contrast but also benefits from a more efficient cooling system in a lightweight chassis under 30kg—an engineering feat that balances performance with practicality.
This level of technological sophistication allows for diverse applications, from intricate CAD walkthroughs and architectural presentations to rich multimedia content and live streaming events. The system’s flexibility signals a trend in which venues are moving beyond mere projection surfaces toward fully integrated visual ecosystems that cater to a variety of content and audience engagement styles. In comparison to other large-scale immersive installations, this project distinguishes itself by its tailored approach to addressing real-world venue constraints while enhancing user autonomy through remote management capabilities and comprehensive training by ARC’s team.
Within the broader immersive media community, the Building Centre’s project underscores a growing demand for immersive display solutions that not only elevate narrative delivery but also offer operational agility and scalability. The integration of Christie’s Jazz Series projectors places this venue at the forefront of technologically advanced exhibition spaces, aligning with international trends seen in major planetariums, dome theaters, and touring immersive experiences. As immersive media venues worldwide grapple with varying environmental and logistical challenges, this project stands as an inspiring model of how collaboration and innovation can overcome such barriers to create memorable, impactful experiences.
For the fulldome and immersive content community, this installation is a beacon of how architecture, AV technology, and storytelling can converge to create spaces that resonate both technically and emotionally with diverse audiences. While the Building Centre’s focus remains centered on the built environment, its success reverberates across educational, entertainment, and corporate spheres, illustrating the increasing ubiquity and versatility of immersive display technology in engaging audiences across disciplines and interests. The accomplished partnership between ARC, AVM, and Christie also serves as a testament to the value of trusted, long-standing collaborations in pushing the limits of what immersive spaces can achieve.
In sum, the Building Centre’s new projection system is more than a technological upgrade—it represents a forward-thinking expression of immersive potential that enriches experiential storytelling and sets a new standard for integration and excellence in the UK’s event and exhibition landscape.
Originally reported by IPM News via www.inparkmagazine.com on 2026-02-12 15:26:00.
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