Disguise, a global leader in media server technology and extended reality (XR) solutions, has once again demonstrated its pioneering capabilities with the debut of the Fantasy Box at MGM Macau. This innovative venue, spanning 1,400 square meters, serves as a cultural landmark that beautifully fuses international and Chinese artistic expressions while uplifting Macau’s vibrant arts community. As a multifaceted space designed to captivate diverse audiences, Fantasy Box elevates immersive media experiences through seamless integration of cutting-edge technology and creative versatility.
This collaboration between MGM and Disguise marks a continuation of their fruitful partnership, which has seen Disguise’s technology power remarkable events at Cotai Spectacle and Cotai Theatre. At the heart of Fantasy Box is a colossal 7-meter high curved LED wall, brought to life with a suite of ten customizable content styles crafted using Unreal Engine and Notch. This approach radically redefines the venue’s adaptability, allowing MGM’s internal team to personalize the environment with changes in color, motion speed, and branding, thereby ensuring every experience is unique and fresh.
Brian Allen, Vice President of Creative Services at Disguise, shares the ethos behind their design philosophy: “Being brought in at the design and concept phase meant we could shape the creative visions as well as the technical framework. Instead of producing one-off scenes, we built toolkits that MGM’s team can adapt and reuse over time.” Allen’s insight reveals how Disguise champions long-term, flexible solutions that not only push the boundaries of visual storytelling but also empower clients to continually reinvent their content. Complementing this creative fluidity, Darren Kopas, Executive Director of Resort Technology at MGM Macau, highlights the transformative potential of the collaboration: “The synergy between Disguise’s creative and technical teams gave us tools that empower our team to experiment and iterate in real-time, unlocking new possibilities for interactive and generative video elements that can evolve with the experience itself.”
The technological backbone of Fantasy Box features seven GX 3 media servers and ten RX III nodes, integrated intuitively by Smart Monkeys to facilitate real-time show control. This robust setup provides staff with the agility to dynamically tailor the LED environment, adapting the space for various events ranging from immersive art displays to interactive festivals. What distinguishes this initiative is its marriage of high-end hardware with user-centric software toolkits, which open new frontiers for immersive narratives that are both adaptable and deeply engaging.
Disguise’s work with Fantasy Box exemplifies how advanced media servers and XR technologies are revolutionizing immersive experiences. By embedding Unreal Engine and Notch into scalable toolkits, they enable creators to move beyond static visuals towards dynamic ecosystems of storytelling. This level of customization fosters a living, breathing digital canvas — a hallmark of the future of immersive venues where audience interaction and environmental responsiveness are paramount. Comparatively, while many fulldome or immersive projects focus on fixed content, Disguise’s approach encourages iterative creativity and interaction, placing the user and site-specific needs at the core of its design.
Within the wider fulldome community, Disguise stands out as an innovator pushing the boundaries of what immersive environments can achieve. Their technology is not only shaping venue-based experiences like Fantasy Box but also influencing portable and educational segments through collaborations like the F1 Box racing simulator at Westfield Stratford City. Such initiatives resonate well within dome festivals and touring setups, where the need for flexible, high-impact content delivery systems remains critical. With a portfolio that bridges entertainment, experiential hospitality, and cultural showcase venues, Disguise’s work encapsulates the evolving intersection of fulldome artistry and cutting-edge technology.
As immersive media enthusiasts and professionals worldwide explore methods to deepen audience engagement, the collaboration between MGM Macau and Disguise offers a compelling blueprint. It underscores the power of adaptable, creative toolkits rooted in robust technology, ensuring content remains evergreen and experiences continuously evolve. Through Fantasy Box, Disguise not only enriches Macau’s cultural landscape but also sets a new benchmark for immersive storytelling on a global scale.
Originally reported by Rebecca Hardy via blooloop.com on 2025-10-24 04:22:00.
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