Matt Clark, the visionary British artist and founder of United Visual Artists (UVA), stands at the forefront of an electrifying fusion of art, technology, and architecture. Renowned for crafting immersive experiences that weave together light, code, sound, and choreography, Clark’s work transcends traditional boundaries, transforming public spaces into living canvases. His latest headline-grabbing project, “Hidden Order,” commissioned by Casa Batlló in Barcelona, epitomizes this approach and will be the centerpiece of his Creative Keynote at Integrated Systems Europe (ISE) 2026. This keynote promises to challenge audiences, inviting them to reimagine how digital artistry interfaces with architectural heritage and urban environments.
“Hidden Order” is not just a visual spectacle—it is a dynamic conversation between Gaudí’s iconic façade and contemporary digital artistry. Scheduled to debut just before ISE 2026, the mapping commission marks the fifth annual event by Casa Batlló, merging the building’s radical historic legacy with a fresh narrative woven from light, motion, and sound. Clark’s keynote, entitled “Hidden Order: Building a Performance-led Mapping at Casa Batlló, from Concept to Implementation,” will provide a rare behind-the-scenes perspective on this multifaceted project, illustrating how UVA transforms architectural logic into a fluid visual system. As Mike Blackman, Managing Director of Integrated Systems Events, astutely observes, “This extraordinary project, created by Casa Batlló in collaboration with Matt Clark, challenges us to see the world differently and inspires our community to explore new creative frontiers.”
Clark’s presentation will delve deeply into the intertwined phases of the project—from early conceptual ideas through prototype testing and content creation, to intricate technical design and on-site delivery. He will candidly share insights on how UVA embraces constraints inherent to the built environment to shape and refine the artistic language of their work. The unique choreography of human movement, light, and sound embedded in “Hidden Order” blurs the boundaries “between figuration and abstraction, and between the human and the architecture,” demonstrating an innovative use of performance-led mapping that elevates the relationship between viewer, artwork, and space.
At its core, Clark’s work exemplifies a bold rethinking of how media and physical structures interact. Rather than simply overlaying digital effects onto surfaces, UVA’s approach integrates the fabric of the architecture into the compositional framework—crafting an experience where light and movement flow organically with the building’s form and history. This deliberate convergence of technology and artistry aligns with a growing trend in the immersive media world, where creators aspire not merely to dazzle but to meaningfully engage audiences through multisensory storytelling. The incorporation of complex choreography, human presence, and the natural inspirations in Gaudí’s geometry adds layers of depth and context, raising the bar for how fulldome and immersive content can push beyond traditional screens and static projections.
For the fulldome community, Clark’s exploration holds particular resonance. His work sits comfortably at the intersection of cutting-edge audiovisual innovation and cultural storytelling, providing a beacon for planetariums and immersive venues looking to expand their creative horizons. The extension of “Hidden Order” into Casa Batlló’s second-floor gallery as “Beyond the Façade” offers a tangible, multisensory installation that explores the cycles of life and human-architecture interplay—concepts that echo powerful themes often explored in fulldome environments. Given UVA’s reputation for collaborative, interdisciplinary projects, their melding of site-specific architectural art and immersive technology parallels the evolving ambitions of dome festivals and touring fulldome shows that aim to captivate education and entertainment audiences alike.
Matt Clark and UVA’s visionary synthesis of space, light, and technology encapsulates the spirit of creative possibility that permeates the fulldome and immersive media industries today. As ISE 2026 approaches, Clark’s keynote and the unveiling of “Hidden Order” stand as an invitation to the global AV and systems integration community to push beyond convention, to reconceive the built environment as a living, responsive participant in the storytelling process. For immersive media professionals and enthusiasts worldwide, this convergence of art, architecture, and technology signals an exhilarating frontier of creative expression.
Originally reported by IPM News via www.inparkmagazine.com on 2026-01-16 06:43:00.
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