In the ever-evolving world of immersive entertainment, BASE Xperiential has emerged as a pioneer with their groundbreaking HoloTheater experience—now debuting on the East Coast at the Museum of Discovery and Science (MODS). This innovative concept redefines immersive cinema, weaving holographic projection, panoramic visuals, and spatial audio into an entirely glasses- and headset-free experience. The launch of their first freestanding HoloTheater with “Dinosaur Discoveries: A Holographic Adventure” signals a bold new direction for educational attractions looking to captivate modern audiences.
“Our transformation of an underutilized 1,100-square-foot space into an immersive holographic theater now generates revenue while delivering a cutting-edge, one-of-a-kind guest experience,” explains Dominic Roncace, president of BASE Xperiential. This statement not only highlights the operational savvy behind the installation but also the studio’s commitment to marrying innovation with practicality. Joseph P. Cox, president and CEO of MODS, echoes this enthusiasm: “The HoloTheater represents a bold new chapter in that mission. We are committed to creating powerful, immersive experiences that spark curiosity, fuel imagination, and bring science to life for all ages.”
What sets this HoloTheater apart is its seamless integration of advanced holography that does away with traditional 3D gear, allowing audiences to inhabit a shared visual and sensory environment. The technical prowess lies in its panoramic screen setup paired with spatial audio that collectively crafts a sensory depth rarely found in educational entertainment. BASE Xperiential’s collaboration with MacGillivray Freeman Films—known for their giant-screen documentaries—further elevates the storytelling element, ensuring content that is not only visually stunning but deeply informative. The upcoming “Ocean Giants: A Holographic Odyssey” promises to continue this trend by exploring the majestic and mysterious denizens of the deep sea, illustrating the studio’s dedication to sustained content innovation and audience engagement.
This venture also represents a shift in how venues exploit available resources. By converting underused spaces into immersive educational hubs, institutions can enhance attendance and diversify revenue streams. The modularity of the HoloTheater enables it to adapt to various spatial confines—from intimate classrooms to larger auditoriums—making it an appealing option for museums, zoos, aquariums, and live venues worldwide. The impactful experience, exemplified by visitors’ emotional responses—such as children captivated by a life-sized T. rex seemingly walking into their midst—reinforces the medium’s unique power to create lasting, share-worthy moments.
Within the broader fulldome and immersive media community, BASE Xperiential’s HoloTheater marks an important evolution in holographic storytelling and edutainment. By blending cutting-edge projection technology with rich narrative content, it parallels trends seen in dome festivals and planetarium venues, which increasingly prioritize interactive and multi-sensory experiences to engage diverse audiences. This initiative also aligns with ongoing efforts by immersive creators to craft educational content that is not just informative but transformational, enhancing the public’s connection to natural history and science in thrilling, novel ways.
As immersive media continues to captivate global audiences, BASE Xperiential’s HoloTheater stands as a luminous beacon for what the future holds—an integrated, accessible, and spectacularly engaging fusion of technology and storytelling. It offers a replicable model for institutions seeking to innovate their programming while igniting imagination and curiosity in every visitor, paving the way for immersive experiences that are as commercially viable as they are culturally enriching.
Originally reported by Charlotte Coates via blooloop.com on 2025-11-19 03:25:00.
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