In the vibrant city of Bangkok, a groundbreaking immersive entertainment experience has just opened its doors, marking a new milestone in the realm of themed attractions and sustainable tourism. NEON, a global experience entertainment company, has launched “Jurassic World: The Experience” at Asiatique The Riverfront Destination, seamlessly blending the awe of prehistoric adventure with cutting-edge design and storytelling. This venue stands out not only as a thrilling family destination but also as an emblem of Bangkok’s ambition to become a premier international hub for world-class entertainment and eco-conscious tourism.
This experience invites visitors to step into the lush, cinematic world of Isla Nublar where life-sized animatronic dinosaurs and richly detailed environments recreate the magic and adrenaline of the beloved Jurassic World films. More than a spectacle, it integrates dining at a rooftop Jurassic World-themed restaurant and shopping for exclusive merchandise within a safety bunker-themed retail space, amplifying the multisensory journey. As Wallapa Traisorat, CEO and president of Asset World Corporation (AWC), eloquently expressed, “The entire space spans over 10,000 square meters, offering interactive and innovative experiences… [reinforcing] Asiatique The Riverfront Destination as an inspiring year-round hub in the heart of Bangkok.” Such a vision highlights the venue’s dual commitment to entertainment and community, positioning itself as a vital component of Thailand’s sustainable tourism strategy.
NEON’s Group CEO Ron Tan encapsulated the ethos behind this venture, emphasizing the fusion of storytelling and innovation: “This opening marks a significant step forward in reimagining experiential entertainment as not just a spectacle, but as a fully integrated, multi-sensory journey.” Partnering with Universal Destinations & Experiences and AWC, the project takes inspiration from the iconic Jurassic World franchise to offer visitors an immersive, cinematic environment far beyond the traditional theme park paradigm. Gerald Raines, senior vice president of location-based experiences at Universal, added, “We look forward to welcoming guests in Bangkok to an unforgettable, immersive journey unlike anything they’ve seen before.” These insights underscore the profound collaboration and strategic ambition behind this immersive project.
The architectural and technological facets of “Jurassic World: The Experience” elevate it into the upper echelons of immersive entertainment venues. The sprawling 6,000 square meter installation features detailed animatronics crafted to mirror the dinosaurs with lifelike precision, creating heart-racing moments that evoke iconic scenes from the films. The Fossil & Flame Restaurant, styled with thematic interior design and a curated menu including specialty dishes like Tree Top Nacho Tower and Molten Chocolate Egg dessert, underscores how each element is meticulously crafted to sustain the illusion and deepen guest engagement. With a seating capacity of 256 across indoor and outdoor spaces, the restaurant caters to visitors of all ages, blending leisure with thematic consistency.
This venue does more than entertain—it educates and champions sustainability. Adjacent to the main experience, the Hatch Dome showcases “Better World, Better Future,” Asia’s largest Liminal Space 4D sustainability-led experience. This initiative aims to raise awareness around biodiversity and environmental stewardship through immersive storytelling, paving the way for science and sustainability to harmonize with popular culture. Additionally, integrating a social enterprise store that features handmade crafts by Thai artisans demonstrates a commitment to inclusive economic growth and cultural preservation. This layered approach resonates with AWC’s mission of “Building Better Future For All,” reflecting an innovative model where entertainment serves a broader social purpose.
In the global context of immersive dome and fulldome experiences, “Jurassic World: The Experience” sets a new benchmark for integrating intellectual property with sophisticated guest engagement and sustainability programming. While fulldome venues have traditionally focused on astronomy or educational content, this installation pushes the boundaries by marrying blockbuster franchise storytelling with interactive retail, themed dining, and environmental consciousness. It signals a shift toward more holistic lifestyle destinations that cater to diverse visitor interests while embedding responsible tourism practices.
This initiative expands the scope of fulldome and immersive experiences by supporting creators who blend technology, storytelling, and multisensory design to foster deeper audience connection. By reaching international tourists and local families alike, the attraction enriches the cultural fabric of Bangkok while nurturing broader industry innovation. With NEON and Universal Destinations & Experiences at the helm, this project exemplifies how immersive arts and sciences can create dynamic spaces that entertain, educate, and inspire sustainable futures—earning its place as a beacon of creativity and ecological mindfulness in the growing global landscape of experiential venues.
Originally reported by Rebecca Hardy via blooloop.com on 2025-08-12 04:13:00.
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