LEGOLAND® Shanghai Resort has officially opened, marking a major milestone in themed entertainment and family adventure, particularly within China’s rapidly growing entertainment market. Positioned in Fengjing Town, Jinshan District, this sprawling resort is not just China’s first LEGOLAND but also the largest LEGOLAND park worldwide. Extending an impressive 318,000 square meters, it provides a vibrant canvas for children and families to explore creativity, imagination, and interactive play at unprecedented scale and sophistication.
This grand venture is the product of a collaborative global effort, with 10,000 workers and 300 teams from 15 countries converging their expertise in engineering, creativity, and innovation to build an immersive environment housing over 75 rides, shows, and attractions. The extensive use of more than 85 million LEGO bricks creates thousands of models that fuel imaginative experiences, establishing LEGOLAND Shanghai Resort as a cultural and entertainment landmark.
Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, who oversees the LEGOLAND brand worldwide, shared, “Our purpose at Merlin Entertainments is to bring people together to create memorable experiences for families around the world. Today, we are taking that to the next level, with the opening of LEGOLAND Shanghai Resort, our first LEGOLAND Resort in China, the second biggest theme park market in the world.” She further emphasized how the resort masterfully blends global LEGOLAND experiences with rich Chinese cultural elements, “connecting children with their heritage through imaginative play.”
Niels B. Christiansen, President & CEO of The LEGO Group, spoke on the resort’s significance within the LEGO ecosystem in China, describing it as “an integral part of the LEGO ecosystem in China and a great addition to our retail network and brand events enhancing the immersive and interactive LEGO play experiences for our customers.” His vision underscores the resort not only as a destination for entertainment but as an important cultural landmark fostering family interaction and joy for LEGO enthusiasts.
At the heart of LEGOLAND Shanghai Resort is innovation in storytelling and immersive experience design. The resort introduces world-first and exclusive attractions such as the LEGO Monkie Kid live theater show and a water-town style boat tour through a scaled LEGO Chinese water town and modern Shanghai cityscapes. This fusion of traditional storytelling with LEGO’s playful creativity and advanced theme park technology creates a dynamic narrative environment that appeals across generations. These innovations position LEGOLAND Shanghai as a leader in integrating cultural heritage with interactive entertainment, expanding beyond traditional rides to holistic immersive storytelling.
The creative zones within the resort such as BRICK STREET, BRICKTOPIA!, LEGO NINJAGO, and LEGO CITY each offer specialized experiences that cater to various age groups and interests. This modular yet interconnected design mirrors trends seen in fulldome content delivery, where layered storytelling and multisensory engagement captivate diverse audiences while promoting active participation and discovery. Similar to how immersive dome theaters envelop audiences in visual and auditory narratives, LEGOLAND Shanghai envelops visitors in a physical, tactile LEGO universe, offering multisensory dynamics that amplify the magic of interactive play.
This strategic blend of cultural specificity, innovative design, and family-centric focus aligns LEGOLAND Shanghai with global trends in immersive theme parks and entertainment venues that emphasize education, creativity, and social engagement. For the worldwide fulldome community, the resort exemplifies a blending of technology and creative content that fulfills the growing demand for experiential environments where visitors are not just passive consumers but active participants. Such developments resonate with the ethos of fulldome festivals, touring dome experiences, and planetarium-based education, which seek to make media interactive, culturally inclusive, and deeply engaging.
Moreover, this development extends the LEGO brand’s longstanding commitment to blending play with learning, a mission that parallels fulldome producers’ goals to foster curiosity and wonder through immersive storytelling. LEGOLAND Shanghai’s focus on incorporating local Chinese cultural narratives while maintaining LEGO’s universal appeal demonstrates a model for future immersive projects looking to localize global content for diverse audiences.
In conclusion, LEGOLAND Shanghai Resort stands as a beacon of innovation in themed entertainment, combining visionary design, cultural storytelling, and interactive technology. It pushes the boundaries of what immersive environments can achieve for family audiences while influencing the broader creative landscape shared by fulldome artists and immersive media producers worldwide. As the resort evolves with new attractions and experiences, it will undoubtedly inspire creators and audiences alike to imagine the future possibilities of family-friendly immersive entertainment.
Originally reported by IPM News via www.inparkmagazine.com on 2025-07-06 14:36:00.
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