The premier annual trade show for attractions professionals in the Asia Pacific (APAC) region, IAAPA Expo Asia 2025, is just around the corner, set to take place in Shanghai this July. This exceptional event is a gathering space for leaders and subject matter experts from various industries, including tourism, hospitality, and entertainment, making it a must-attend for anyone involved in attractions.
This year’s conference boasts an impressive slate of keynote speakers hailing from some of the most well-known attractions in the region. Keynotes from Hong Kong Disneyland, Ocean Park, Shanghai Disney Resort, Universal Beijing Resort, and Universal Studios Japan are just a few highlights. Additionally, top-tier companies such as Douyin (TikTok), Tencent Group, and TEEG Group will also participate, providing invaluable insights into their contributions to the attractions landscape.
One notable speaker is Cecilia Qin, Vice President of Trip.com Group—the world’s second-largest online travel agency by market capitalization. She will address attendees during the Lunch & Learn session on Wednesday, July 2. With over seven years of strategic leadership at Trip.com, Ms. Qin has played a pivotal role in expanding the company’s global reach to over 200 countries, boasting 400 million registered users. Her insights are expected to be a cornerstone of the conference experience.
Professional Development and Safety at the Forefront
Commitment to professional development and safety is a cornerstone of IAAPA Expo Asia 2025. The event will showcase two of IAAPA’s flagship education programs:
- IAAPA Institute for Attractions Professionals: Tailored for individuals with less than five years in the industry, this immersive two-day program includes expert-led classroom sessions and collaborative group activities. Participants will explore a broad range of operational areas, gaining a global perspective on attractions.
- IAAPA Safety Institute: Prioritizing safety as the industry’s foremost concern, this specialized session teaches best practices in ride standards, risk management, and operational compliance. Presentations will be delivered by leading safety consultants, operators, and manufacturers, ensuring attendees are well-informed.
These sessions are designed to gather a diverse lineup of speakers from global markets, sharing practical knowledge and thought leadership in alignment with the evolving nature of the industry.
Jack Chan, Vice President and Executive Director of IAAPA Asia Pacific, emphasizes the significance of this gathering: “IAAPA Expo Asia is where professionals from across the attractions industry gather to learn, share, and grow. Our Institute programs underscore our mission to support professional development and champion safety across every aspect of operations. We are excited to welcome attendees to these high-impact sessions and to the incredible experience waiting in Shanghai this July.”
Enhanced Learning and Networking Opportunities
In addition to the primary educational sessions, attendees will have access to a wide array of opportunities, including panel discussions, EDUTours, and networking events catered to specific sectors of the industry. These educational offerings aim to foster meaningful connections and equip professionals with essential tools to thrive in today’s competitive market. With such a versatile event lineup, IAAPA Expo Asia 2025 clearly intends to facilitate learning and interaction among industry leaders and aspiring professionals alike.